Breadfinancial.com
Creating a scalable and intuitive site navigation
Bread Financial’s existing site navigation struggled to allow visitors to easily navigate and take high value actions such as as login, product browsing and search.
After conducting a thorough audit of the navigation and doing a competitive analysis, the team developed a few options that would be presented for user tests.
Based off the test results and after multiple iterations, a scalable UX structure was paired with elegant visual design to create a best-in-class navigation experience.
CLIENT
Bread Financial
PROJECT
Navigation Redesign
ROLE
Associate Design Director
AGENCY
Razorfish
DATE
2023
