As part of an effort to consolidate a fragmented web experience, the Bread Pay microsite was to be integrated into BreadFinancial.com under the “For Business” section.
The new pages were redesigned to use a curated set of content that would establish why B2B customers should trust Bread Financial, highlight the brand’s credentials, and ultimately drive conversion for the sales contact form.
Microsite integration + Redesign
Associate Design Director
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