Call of Duty: Ghosts Game Launch + CRM Program
Personalized email engagement for a massive and diverse audience
People get tons of email so the challenge was to create promotion emails for the launch of the latest Call of Duty game that would cut through the clutter and engage instead of being ignored or deleted. Each concept was based off an aspect of CoD culture that would resonate with the audience.
Additionally, personalized newsletters based off gameplay activity were sent weekly to keep the gamer engaged with the game over an extended period of time.
CLIENT
Activision
PROJECT
Call of Duty: Ghosts Launch + CRM Program
ROLE
Associate Creative Director
AGENCY
Rosetta
DATE
2013/2014
